Why I only Sell Factory Direct...
I’m offering you my guitars factory-direct…saving you money on my latest designed, top-quality guitars. Eliminating the unnecessary cost of distribution, sales commissions, and retail store markup here in the USA…You save big money!
Selling direct came down to a few factors:
#1: Music Industry State of Affairs
Like all industries, the Independent Dealers have been on a steep decline for years and are now to a point where they fall into two categories.
One, too small or broke to have any sort of a selection on the wall.
Two, a viable store who feel they need the bigger brands to be competitive.
Gibson and Fender know this…so every January they go in and make these guys buy $100,000 plus of their guitars to keep the line one more year. If the dealer does not buy in, Gibson and Fender threaten not to sell them. After Gibson and Fender and a few other brands do this to them, the dealers have no money nor wall space left for Dean Z. Furthermore, Gibson and Fender are not letting these dealers buy the guitars they want. They make dealers buy what Fender and Gibson need to sell. Gibson and Fender make a lot of bad judgment calls and force it on their dealers! Then the dealers are pushing this crap on to you...most consumers don't know this!
So I decided - ENOUGH! I am well known enough to sell my guitars direct. I offer you better pricing because a dealer is not making $300 on the guitar. I give you a 30-Day Unconditional Money Back Guarantee and a 5-Year Warranty. If for any reason you don’t like the guitar, we take it back!
#2: Natural Selection
Because I only sell direct, I have to offer a better guitar!
Lets face it, when my competition ships 50 guitars into a Guitar Center Store, they don’t have to be good. Know why, because there is a natural selection process. The players 'in-the-know' will cherry pick the better ones, the lesser informed and beginners will walk out the door with the rest. You are forced to choose from a compromised selection. Simply the guitar quality does not have to be all that good for them to be successful and the consumer loses in this scenario!
Our situation is totally different. If I ship a guitar to someone’s house, I don’t know who they are. They can be a seasoned player, a beginner, an amateur or the pickiest guy in the world…we simply don’t know. All I know is that guitar has to be perfect! My reputation is on the line #1, and #2 it costs me $50 in round-trip FedEx bills! So the end result, because of our factory direct approach, we have to be very selective and picky on the guitars we send out…and you the player benefit!
#3: Guitar Center
1.7 billion in debt if you believe what is written on the internet.
A company in total retraction mode, but they are the sales arm of Gibson and Fender. These guys are so in bed with each other but now they're all hurting. Guitar Center cannot sell enough to get these companies out of trouble nor get themselves out of trouble. Guitar Center is not looking for the next cool guitar, innovation or technology…it is also owned by 'bean counters' looking at how to get back their investment! You can read more about the End of Guitar Center here...
#4: No Middle Man
No amateurs between me and my guitar-playing customers
It always bothered me having a dealer in the middle of me and a guitar player. Why have anything get lost in translation? We like to communicate with the players and get them what they want. If we are not delivering, they will let us know. I love the fact that there is no one between the Dean Zelinsky Team and our guitar-playing customers.
No inexperienced sales guy to filter your questions or telling you what can or cannot be done cause he doesn't have the guitar company at his fingertips! No amateur guitar tech at the counter trying to get your guitar to play good enough for you to make it to the cash register!
#5: From our Setup Bench to Your Door
You can go through our site and have the guitar customized the way you like it. Choose your finish, fingerboard, pickups, hardware, pickguard, string gauge, etc. not just what's hanging on a wall. Delivered to your door as you like it… If you have questions, communicate directly with us! We have an expert staff of experienced guitar player/builders. Every guitar is shipped to your door, expertly set up and stage ready. You can take it out of the box and play Madison Square Garden!
